Use Case ( Online Trademark Application ) 2019-05-14T03:07:17-07:00
Online Trademark Application

Online Trademark Application

Online forms and workflow automation expedites new business and trademark applications.

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Use Cases / Online Trademark Application

Delivering quick response to business need

By digitizing trademark application forms and automating the review and approval workflow, the entire process is accelerated and optimized.

Challenge

To replace the manual, paper-reliant trademark application processes that can be lengthy, costly, and confusing for applicants with an agile online solution that lets applicants self-manage their Trademark/Service Mark applications.

Requirements

  • Elegant online forms accessible 24/7 on any device
  • Controlled workflow where information is accurately routed with automated alerts and notifications to specified parties at every step
  • Electronic signature integration
  • Integrations with multiple third-party applications including payment system, single sign-on, and document repository
  • Centralized dashboard for real-time viewing and management of all applications
  • Real-time status updates
  • Audit trail for real-time tracking and statistics and security to ensure PII and PCI compliance
  • Scalability to grow transaction volume within current workflow and add multiple new processes in the future

Solution

  • Using SimpliGov, trademark application forms and workflows are easily and quickly designed and launched using drag-and-drop design UI
  • Ease of adoption and implementation equals quick process build and deployment, so workflows are ready in days or weeks, not months
  • Seamless integration with legacy platforms and systems of record
  • Process execution is accelerated, driving savings responsiveness to community need
  • Scalability provides ability to meet fluctuating demand levels, including unanticipated spikes
  • Self-service online forms with embedded business intelligence eliminate errors
  • Standardization of government workflows, reduction of errors and increased efficiency drive cost savings

Results

  • Improved responsiveness, due to quick design and publishing of trademark application workflows to satisfy constituent/market demands
  • Easier platform and process implementation as SimpliGov is easy to learn for non-tech staff, with very little (if any) IT involvement
  • Faster process drives superior user experience and satisfaction
  • Significant cost and time savings as automated workflows replace manual, paper-based processes at scale
  • SaaS configuration makes workflows scalable, flexible, and accessible via mobile
  • Seamless integration with other systems and vendor protocols (such as California Business Connect) provides easy integration with existing providers

Resources

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